While I have been focusing on Art in the Digital medium, I would also like to focus my attention on the exciting advertising opportunities available due to social networks, bloggers, websites with the power of WOM. Most recently I was particularly impressed by Stella Artois Black's campaign called the Midnight Chaffeur on Facebook. In addition, this exciting campaign was also covered on sites like Le Cool here in London.
I also found this Heineken campaign to be similar and as exciting as the previous campaign that went from the Digital to the Real World seamlessly causing interest and WOM with that ever popular young adult crowd that all advertisers seem to be keen on discovering how they work and how they use the digital. Heineken had a password "leaked" online for a real life recreation of their popular ad as a pop up for 3 days in Duke of York Square. Heineken's walk in fridge was also successful in creating buzz online through sites like InFormed and through bloggers "in the know". Not to mention they gave free beer!
I am excited by these new advertising strategies and creative real life applications that make even me want to go out and have a beer!
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